Internet Marketing
Intelligent information is available at our finger tips thus making human contact redundant by the day. Search Engines like Google, Yahoo and MSN are playing a stellar role in dispensing information to the common man according to their needs and preferences. Most of the Business owners and service seekers demand tailor made solutions and instant results. In this backdrop, your website has to be in the most optimized state from a search engine's angle. The marketing strategy has taken a completely new meaning with the evolution of Internet economy and with search engine's dictating the flow of web traffic. Brands are made after and destroyed in a flash because of one wrong foot. Internet marketing strategy is one of the most important factors in the strategic planning of a corporation. IwSolution's Internet marketing team is well versed in the language and nuances of Search Engine marketing and advertising tactics – We identify the opportunities and eliminate the weak links to help you establish a leader in your domain.
Our services include Search Engine Optimization, Search Engine Marketing (PPC), Social Media Marketing (SMM), Link Building Campaign, Content Marketing and Reputation Management in addition to the custom seo solutions which we deliver for our clients. Search Engine Optimization (SEO)
Search Engine Optimization
ASearch Engine Optimization(seo) is the foundation for a long term Internet marketing strategy. We perceive SEO as a natural evolution for a well constructed website. A good SEO strategy blends the technical aspect (on-page optimization) and the human aspect (off-page optimization) or the social aspect in a balanced manner.
In the realm of search engine's, there is a very thin line between a good ranking and a spam. The last quarter has seen the search engine's adopt a zero tolerance policy towards any overdone activity on the part of the site owners – A spam flag is just round the corner if the SEO team is not experienced with the SEO nuances.
Pay Per Click
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (seo) and a Short Term Strategy (SEM).
Search Engine marketing (PPC – Pay Per click) does not have a maturity period like SEO but, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors - that they get to their site through the clicks on the ads.
Social Media Marketing
The fact is that our websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space. Social media can relates to any any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are - RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc.
Content Marketing
Content is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes? Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face. The following contents can be utilized for marketing purposes.
Latest Tech News
Moving from penguins to profiles
How to steer young net users away from danger
Source: BBC News - Technology | 6 February 2012, 5:26 pm
Trendnet flaw hits home net cams
Thousands of Trendnet security camera webfeeds have been breached and shared on the internet, including live video from children's rooms.
Source: BBC News - Technology | 6 February 2012, 5:12 pm
Super Bowl prompts Twitter record
A new record for activity on Twitter during a sports event was set during the 2012 Super Bowl, with more than 10,000 messages sent per second, Twitter says.
Source: BBC News - Technology | 6 February 2012, 5:09 pm
New headphones find the right ear
Researchers develop headphones which can detect which speaker is in which ear, to provide the correct audio stream.
Source: BBC News - Technology | 6 February 2012, 11:27 am
VIDEO: Confronting an internet troll
Panorama's Declan Lawn confronts a man who uses the internet to post offensive comments.
Source: BBC News - Technology | 6 February 2012, 10:26 am